Beer drinkers are buying liquor in bulk to make bulk purchases, according to a new study
Wholesale beer and wine sales are up, with the most recent data showing the volume of sales in the US jumped more than 40% to $2.8 billion in the third quarter of this year.
Wholesale retail liquor sales jumped 42.5% year-over-year in Q3 to $1.9 billion, up from $1 billion in Q2, according an analysis by market research firm Euromonitor.
Retail liquor sales accounted for a record $2 billion of the total $4.1 billion market, according the company.
Wholesalers also increased their average wholesale sales by 13.4%, Euromonitors said.
Beer sales have been the fastest growing segment in the beer category in the U.S. The U.K. is leading the way with its average beer sales of $2,828 in the quarter, Euromoniter said.
Whole Foods is the biggest seller of beer in the United States, with about 9 million barrels of beer shipped each month.
In comparison, Costco and Whole Foods Market each shipped about 4 million barrels in the fourth quarter of 2017.
The U.N. Food and Agriculture Organization says that beer is the most important source of nutrition for children and the elderly in the developing world.